Prebid.js Infrastructure

Publisher-Owned Prebid.js Infrastructure

Floxis provides publisher-owned Prebid.js infrastructure that allows publishers and ad networks to operate and control their own Prebid.js adapters — independent of wrappers, vendors, or demand partners.

Request a Technical Overview See the ownership architecture →

Infrastructure

What Floxis Provides

Floxis delivers the infrastructure required to operate Prebid.js adapters as a first-class, publisher-controlled component of the monetization stack.

  • Publisher-owned Prebid.js adapter infrastructure
  • Server-side endpoints and routing logic
  • Pricing, traffic shaping, and governance controls
  • Operational support for scale and production environments

Wrapper Integration

Wrapper-Agnostic by Design

Floxis' Prebid.js infrastructure is designed to work across wrappers, without creating dependency on any single wrapper or vendor.

Browser
Client environment
Wrapper
Interchangeable
Publisher-Owned
Prebid.js Adapter
Floxis
Server-Side
Infrastructure
Pricing, routing, governance
Ad Server
Final decisioning

The wrapper runs the client-side auction. The publisher owns the Prebid.js adapter and logic.

In this model:

  • The wrapper executes the client-side auction
  • The publisher-owned Prebid.js adapter (enabled by Floxis) routes requests
  • Server-side logic handles pricing, routing, and governance
  • The ad server retains full control over auction outcomes

Audience

Who This Is For

Publishers

For publishers who want to:

  • Own and operate their Prebid.js adapters
  • Reduce reliance on vendor-controlled integrations
  • Apply consistent pricing and routing logic across wrappers
  • Extend monetization control beyond the browser

Ad Networks & Enterprises

For networks and large platforms that need to:

  • Standardize Prebid.js adapter infrastructure across properties
  • Operate at scale with centralized governance
  • Support multiple wrappers and partner environments
  • Maintain control over monetization logic and demand flow

Capabilities

What This Enables

By operating publisher-owned Prebid.js infrastructure, Floxis enables:

Pricing & Floor Price Control

Apply consistent pricing logic across demand without relying on wrapper-specific behavior.

Traffic Shaping & Routing

Route and segment traffic based on business rules you control.

Supply Path Control (SPO)

Enforce preferred demand paths while respecting auction execution.

Request Volume Management

Control request behavior to improve efficiency and reduce waste.

Controlled Experimentation

Safely test monetization strategies without exposing production traffic to risk.

Safety, Quality & Compatibility

  • Compatible with 3rd party vendors
  • Simple integration
  • Preserves auction integrity and demand ownership
  • Introduces no client-side execution or browser latency

Next Steps

Request a Technical Overview

If you're evaluating how to operate Prebid.js infrastructure with greater control and flexibility, we're happy to walk through architecture, deployment models, and fit.

Request a Technical Overview

Architecture, integrations, and fit discussion — no sales pitch.