The Optimizer

Set the goal per endpoint. Keep the controls.

Every Floxis client gets the Optimizer on every demand endpoint. Set it to Off, Bid rate or Revenue, and it shapes which requests that endpoint receives toward the goal you picked. It changes where traffic goes, nothing else: your floors, your margin and your rules stay exactly as you set them.

Optimizer mode
Off Bid rate Revenue
Off
Trafficsent exactly as you configured it Goala plain baseline Your settingsuntouched
Shape for bid rate
Trafficshaped toward what the buyer bids on Goalmore bids per request sent Your settingsfloors and margin untouched
Shape for revenue
Trafficshaped toward the requests that earn Goalmore revenue cleared Your settingsfloors and margin untouched

Want to go further on a few buyers? Floxis AI Booster is an optional layer on top of the Optimizer. It is in early access and offered on request. It adds:

Per-buyer scoring

Ranks each request by how likely that buyer is to bid on it, then sends more of what the buyer bids on and wins and less of the rest.

Segment blocking

Stops sending a buyer the segments where its demand economics are poor.

A test you can read

It runs on a copy of the endpoint that gets a share of traffic, 20% by default, while your original endpoint keeps the rest. Results come with a significance read.

You decide what stays. Nothing is promoted automatically. Keep AI Booster on or switch it off, and switching it off returns all traffic to your original endpoint.

Your brand · your demand · our infrastructure

Launch your exchange.

See Floxis running live traffic under your brand. We'll walk through RTB, margins, the Optimizer, and real-time reporting across live production clusters in the US, EMEA and APAC.

Live production · US · EMEA · APAC · real traffic · [email protected]