White-label, end to end
Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath.
White-label RTB exchange
Run your own ad exchange.
Floxis is the white-label RTB exchange you run as your own, your domain, your brand, your margins. Turn your traffic into revenue with an autonomous optimization engine that works every auction to maximize what you clear, on infrastructure already running live production traffic.
A bid, cleared
live
Live auction
illustrative
Bid request
300×250 · display · US
540ms
Demand A$2.10
Demand Bwinner$2.40
Demand C$1.95
Cleared$2.40
To your supply $2.11
Your margin $0.29
Sample values · illustrative 12% margin, you set the rate per endpoint.
Cleared in 540 ms · winner served under your brand
The exchange, made obvious
Supply in, demand out, your hub in the middle.
Every source on the left, every buyer on the right, your Floxis exchange clearing between them, your margin taken on every transaction.
Live topology
Tap or hover a stage, or use the tabs below
Publisher
Websites and publishers sending bid requests for their display, video, native, audio and CTV ad slots.
App
Mobile and CTV apps monetizing their in-app inventory through your exchange.
SSP
Supply-side platforms routing their aggregated supply into your exchange.
Your exchange
RTB · your margin
Your exchange runs the real-time auction, applies your margin, and shapes and filters traffic, all under your brand.
DSP
Demand-side platforms bidding on your inventory in real time.
Advertiser
Advertisers and agencies buying through your exchange.
Brand
Direct brand demand connected straight to your exchange.
Supply
Exchange
Demand
Every source, one pipe
All formatsdisplay · video · native · audio · CTV
Every protocolOpenRTB 2.5/2.6 · Prebid · VAST · JS tags
Custom adaptersnon-standard partner? we build & maintain it
100k+ QPSper endpoint, configurable
Real-time decisioning
Your marginapplied per transaction, your rate
Shaping + filteringauditable, under your brand
IVT + creative scanningbring your own (BYOK) or managed
Real-time200–300ms DSP bid timeout
Clear to the right buyers
User syncserver-side & pixel, lifts match & bid rates
Brand-safeschain + creative checks before clearing
Full transparencybid, win & drop ledger, log-level
Connect anythingDSPs, advertisers, custom adapters
Performance
Built to run at real scale.
Real-time
Low-latency auctions
200–300ms DSP bid timeout
100k+
QPS per endpoint
1–100k+, configurable
~1 min
Reporting latency
to your analytics
US·EMEA·APAC
Deploy by region
Live production, every region
Speaks every standard in your stack
OpenRTB 2.5 / 2.6
The real-time bidding protocol, how supply and demand exchange bids in milliseconds.
Prebid
Header-bidding framework, connect Prebid.js and Prebid Server demand straight into your exchange.
VAST
The video ad-serving standard, in-stream and outstream video demand and supply.
JS Tags
Script and pixel endpoints for tag-based partners that don't speak RTB.
ads.txt
Authorized-seller list, proves who is allowed to sell your inventory.+ built-in ads.txt crawler
sellers.json
Public seller identity, buyers can trace every seller in the path.+ supply-path transparency
schain
Supply-chain object, the full validated path from impression to buyer.+ SPO analysis
IAB TCF & GPP
Consent signalling, GDPR and US privacy strings passed through every request.
The premise
Exchanges are complicated.
Exchanges are complicated.
Yours doesn't have to be.
Standing up an ad exchange usually means stitching together RTB, traffic shaping, compliance and reporting, then maintaining all of it. Floxis is that stack, run as your own.
A bid request arrives from your supply, the auction clears across your demand partners in well under a second, your margin is applied, and every bid, win and drop lands in your reporting about a minute later, all under your brand. You set the rules. We run the infrastructure that's already handling live production traffic.
Why operators choose Floxis
Three things, done properly.
The differentiators that matter when you're the one whose name is on the exchange.
Autonomous optimization
Set an objective and Floxis runs your yield for you, working every auction toward more net revenue, fill or win volume, automatically. No manual rule-writing; the optimization engine below shows exactly how.
Standards-native & compliant
OpenRTB 2.5/2.6, Prebid, VAST and JS tags. ads.txt, sellers.json and supply-chain (schain) validation built in. Global privacy compliance, GDPR, CCPA/CPRA, IAB TCF & GPP, all on a fully auditable platform.
The optimization engine
Set the goal. Hand over the wheel.
Tell Floxis what each endpoint should maximize, net revenue, fill, or win volume, and the engine blocks, scores and floors every auction to hit it. This is how Floxis helps you monetize your traffic: optimization that proves itself against a live holdout, and reverts itself the moment it stops paying off.
Objective
Net revenue
Fill
Win volume
Maximize net revenue
Floorsraised toward observed clearing prices
Marginself-tuned within your min/max
Best forkeeping the most on every clear
Maximize fill
Floorseased where demand is thin
Goalmore requests served
Best forfilling inventory over per-clear yield
Maximize win volume
Tuningfloors and margin balanced to win more
Goalthe highest cleared transaction count
Best forgrowing total wins
Dynamic per-segment floors
Engine Reserve sets a floor for every segment from its own observed clearing prices, A/B-armed against the holdout. Your manual floors always win, the engine only ever raises above your minimum.
Adaptive & range margin
Margins self-tune to rolling trade patterns within the minimum and maximum you set. You own the bounds; the engine finds the best point between them.
Segment blocking
Drop segments with poor demand economics. Shadow scores and records but still sends everything; Enforce actually drops.
Every lever runs Off → Shadow → Enforce, measured against a live holdout, arm 0, the exact status quo. Uplift is proven, not assumed.
Built-in safety breaker. If a test arm's bid rate falls below 80% of the holdout, Enforce auto-reverts to Shadow. Optimization never quietly costs you demand.
How it works
One request, start to finish.
A bid request arrives from your supply. Floxis runs the auction across your demand partners in well under a second, in the illustrative trace above, it clears at $2.40 in 540ms, applies your margin, and serves the winner under your brand. Every bid, win and drop shows up in your real-time analytics about a minute later.
01
Request arrives
Supply sends an OpenRTB request to your branded endpoint, display, video, native, audio or CTV.
02
Auction runs
Floxis calls your demand partners with a 200–300ms timeout, shaping and filtering as configured.
03
Margin applied
Your margin is taken per transaction and the winning bid is cleared in real time, served under your brand.
04
Reporting lands
Every bid, win and drop reaches your real-time analytics about a minute later, with drop reports that show exactly why each request was filtered.
Integrations & custom adapters
Connect any partner.
Bring your own demand and supply, you keep the relationships, Floxis does the integration work. Speak the standards out of the box, and when a partner is non-standard, we build and maintain the adapter for you.
RTB / OpenRTB
Real-time bidding over OpenRTB 2.5 and 2.6 for display, video, native, audio and CTV.
Prebid / header bidding
Prebid.js and Prebid Server adapters, wired into your existing header-bidding setup.
VAST & video
Full VAST support for in-stream, outstream and CTV video demand and supply.
JS tags
Tag-based partners connect through script and pixel endpoints under your domain.
Custom adapter development
Non-standard partner? Floxis builds and maintains the adapter for you, white-glove onboarding so every demand and supply source connects. Bring your own demand and supply with per-endpoint config for QPS, timeout, schain and bidding URL.
Global infrastructure
Run your exchange where your traffic is.
Deploy close to your supply and demand for low-latency auctions, on one platform, every region.
US
Live
EMEA
Live
APAC
Live
Live production clusters in the US, EMEA and APAC, low-latency auctions next to your buyers and sellers, on one platform you operate as your own.
Capabilities
Everything an exchange needs, in the box.
The breadth that keeps your partners, and your operations, running on a single platform.
Brand safety & fraud prevention
Bring your own IVT and creative verification, works with any provider, or have Floxis run it for you. Fraud floor caps and creative checks run on every clearing path, so demand stays clean.
Granular filtering
Allow and block lists across domain, bundle, publisher, CRID, IP, device and ad-markup, filter exactly what you want, where you want.
Real-time analytics
Reporting in about a minute across deep dimensions and derived metrics, fill, win, render, eCPM, RCPM, cookie-sync, plus drop reports that show exactly why every request was filtered.
User sync & identity
Server-side and pixel user-sync lifts your match rates, so more demand bids and more of your traffic clears. Signal-resilient, works with the IDs you already run: UID2, ID5, RampID, hashed email.
Routing control
Per-endpoint QPS, spend caps and timeouts keep every partner inside its limits, and your infrastructure predictable.
Automatic geo detection
Every request is geo-resolved in real time with MaxMind GeoIP, down to country, region and city, so you can target, floor and report by geography out of the box.
Global & privacy-first
Privacy compliance, every region.
One platform, balanced across jurisdictions, GDPR in the EU, CCPA / CPRA in the US, and IAB TCF & GPP consent signalling, with integrated creative verification on every clearing path.
IAB TCF & GPP supported · ads.txt · sellers.json · schain
Trust & compliance
Credibility your partners can verify.
No hidden ad-tech tax · full log-level data · no black box
Global privacy
GDPR (EU), CCPA / CPRA (US) and IAB TCF & GPP consent handled natively.
Full supply chain (schain)
Full, validated supply chain (schain), complete and transparent. Authorized-seller checks (ads.txt & sellers.json) built in.
Creative verification
Integrated creative checks run before anything clears, keeping demand brand-safe.
Auditable, no black box
Every request, bid and drop is logged and exportable, so your partners can verify exactly what happened, end to end.
Who it's for
Built for teams that route real traffic.
Ad networks
Launch your own branded exchange without building the core from scratch.
Publishers
Get exchange-grade infrastructure without standing up and running it yourself.
SSPs
Operate a branded exchange layer with margin control and full auditability.
OpenRTB traffickers
Route programmatic traffic at scale with per-endpoint QPS and shaping controls.
Your brand · your demand · our infrastructure
Launch your exchange.
See Floxis running live traffic under your brand. We'll walk through RTB, margins, the optimization engine that monetizes your traffic, and real-time reporting across live production clusters in the US, EMEA and APAC.
Live production · US · EMEA · APAC · real traffic · [email protected]